N°01
DOOH & Urban Media.
Ad surfaces with a business model.
An outdoor LED is an investment. A network is a revenue stream. The difference: programmatic integration, an audience layer, and reporting the CFO signs off on. Vistar, Hivestack, Broadsign integrated, location inventory cleanly structured — self-operated or sold via a partner, whichever pays back faster.
Industry
DOOH
Use cases
5
Studio
Austria
Support
DACH
On site · DOOH & Urban Media
What's actually
on the table.
No persona workshop. These are the sentences that come up in DOOH & Urban Media in the first meeting — usually before we even open the floor plan.
Source · in-house audits 2023–2026
- 01
Sites run at 40% utilization
House ads fill the gap direct sales can't close.
- 02
SSP integration missing or half done
Vistar/Hivestack technically there, but no inventory feed.
- 03
Reporting as a PDF at month end
Advertisers want log files, not screenshots.
- 04
Location data missing for audience pricing
Without footfall/zone data the CPM stays in the basement.
- 05
Maintenance unclear between owner and seller
Who pays for the module, who for the service tech?
What we build against it
Concrete. Wired.
Robust in operation.
No concept slides. The following building blocks are what we regularly deploy in DOOH & Urban Media — usually in combination, always with a service contract behind them.
More industries
─ Fit check
Is this a fit for me?
Three questions. An honest answer.
- Do you have a specific site in DOOH & Urban Media?
- Should Lumexo handle advice, delivery and installation?
- Do you want service and maintenance after commissioning?
You've got something
in DOOH & Urban Media?
A hall, a foyer, a branch — somewhere a surface is waiting to finally say something. Maybe you already have plans, maybe just a hunch. Either is fine. A short call, an email, or we drop by with samples — in person is always better, digital works too. We listen first. If we're not the right partner, we'll say so honestly. And we usually know someone who fits better.